Helping entrepreneurs, startups, brands and businesses shift beyond the periphery and into the spotlight.
Innovation requires intention.
Enhance your products, processes, and business models – or develop new ones. Our team identifies growth and innovation opportunities, providing the guidance and resources needed to actualize your ideas.
Expertise
Fractional CMO Services
Consultation + Workshops
Marketing Strategies
Market Research
Creative Direction
Processes + Methodologies
Product Design
Branding + Visual Identity
Brand Strategy + Positioning
Brand Management
Copywriting
Content Creation + Optimization
Marketing + Digital Campaigns
Performance Tracking
Marketing Automation
Social Media Management
Project + Production Oversight
Partnerships + Advertising
Brand Sprint
How we help you
The Brand Strategy Session:
In this first session, we’ll set goals and develop a roadmap for success, covering the ‘what, how, why’ and looking at brand values and beliefs. We’ll identify target audiences, look at the competitive landscape, begin to develop your brand personality and positioning, and cover ‘future thinking’.
Discovery + Exploration:
This is where we gather deep insights for your brand strategy, focusing on approach and tone of voice. We’ll develop the brand story and pillars, and begin the exploration into style, imagery, typography and colour.
Design Development:
We’ll finalize the direction and then deliver the visual system for your brand including: brand identity / logo, typography, colours, final brand guidelines, mockups and creative assets. We’ll present and then implement, if required.
How it works
A streamlined process that helps brands stand out and businesses move faster in a busy world.
- We develop a roadmap from the first strategy session
- Costs are by hourly rate or a project based fee
- Offline / online / in-person
- Book a 30-minute exploratory call to find out more
You get: brand strategy framework, brand story and pillars, full brand system, final brand guidelines, mockups, and a library of custom creative assets.
Content Creation
How we help you
We identify the strengths and weaknesses, exploring your content needs from both a user-centered perspective and with regard to your business needs.
With the objectives clearly defined and your team aligned, we can develop a well-defined strategy to best grow your brand and reach your community.
We’ll identify the approach and medium(s) to translate your brand. Whether we produce photography or video, create printed material, curate your digital and social platforms, or deliver a full brand identity, we focus on creating the most cohesive experience with your brand.
We package up all of your creative assets and organize them into a library, ready for deployment across the content ecosystem.
We're performance driven and work with brand-specific tools and technology partners to collect data and insights, adjusting and refining to further engage with your community.
How it works
Our mission is to know your brand at its core, identify the opportunities, and communicate your story – using the tools and channels that are right for you.
- We'll discuss your content brief in detail on a kick-off call
- Costs are by hourly rate or a project based fee
- Offline / online / in-person
- Book a 30-minute exploratory call to find out more
You get: the content and creative assets you need as well as insights on how the content is performing
Marketing Strategy
How we help you
The Marketing Strategy Session:
Ideas are the easy part – knowing which ones are worthy of your resources, time and money is the real challenge. In our initial strategy session, we’ll discuss your business needs to come up with a framework for your brand.
Exploration:
Solutions require the right opportunities. Exploring your brand’s values, audience, goals and competitive set, we'll identify opportunities that will resonate with your community and produce effective results for your brand.
Strategic Approach:
We’ll develop a well-defined, holistic strategy for growth, outlining the right approach and channels for your brand in a detailed marketing plan. From here, we can support your team with content creation and deployment across your media ecosystem if required.
How it works
Our mission is to develop an integrated approach for your brand that drives growth. A perfect fit for companies that need to consult an expert to make the right marketing decisions.
- We'll discuss your marketing needs in detail on a kick-off call
- Costs are per week or a project based fee
- Offline / online / in-person
- Book a 30-minute exploratory call to find out more
You get: a marketing plan and resources to use, ideas and directions for your team.
Fractional CMO
Take marketing tasks off your list and focus on running your business →
Employing a fractional CMO at the right stage of growth can take your business to the next level. We develop and execute customized marketing plans for businesses and build cross-functional, agile marketing teams from the ground up within your organization.
A Fractional CMO is ideal for small businesses and start-ups that:
- need to develop a tailored marketing approach
- need bespoke branding and creative services – from websites, to content platforms, to brand campaigns, to social media management, marketing automation and more
- need to build an in-house marketing function streamlined and integrated into existing business operations
- need an additional, hands-on marketing resource to help build products, platforms or drive results
Outputs could include:
- MARKETING APPROACH
- GO-TO MARKET STRATEGY
- MARTECH STACK
- MARKETING PLAYBOOK
- CONTENT STRATEGY PLAYBOOK
- CHANNEL PLAN AND SOCIAL MEDIA PRESENCE
- NEW PRODUCTS OR SERVICES
Digital Campaigns
How we help you
Our team will help you to identify opportunities and explore the types of campaigns that will achieve specific business objectives and deliver consistent results that drive conversions for your brand.
From designers, to animators, to photographers and videographers, we work with some of the best creators out there to bring your campaigns to life. We can create websites, landing pages, videos, how-to videos, webinars, social media posts, ads, influencer and UGC content, emails, and more.
A thoughtfully created social media strategy focuses on engagement, not just followers. We’ll help elevate your social media presence with a holistic approach that balances awareness with conversion, supporting both organic and paid social media.
We’ll build digestible marketing emails, powerful automations, and high converting checkout pages and opt-in forms to help grow your brand.
We’ll collect and curate campaign assets in a centralized content library for easy distribution to other teams, external partners, and collaborators.
We’ll analyze data and provide reporting on your campaign’s performance, allowing us to identify successes, fill in gaps, and realign the marketing strategy as needed.
How it works
Our mission is to help your brand shine by bringing integrated campaigns to life that will captivate your audience and produce measurable results
- We discuss your brief in detail to determine your campaign needs
- Costs are by hourly rate or a project based fee
- Offline / online / in-person
- Book a 30-minute exploratory call to find out more
You get: a captivating integrated campaign plus all of your campaign assets in a centralized library.
Project Management
Take your next project from concept to completion and deliver what’s most critical →
We’ll help you develop a clear roadmap for your project by setting goals; defining budgets; shoring up resources; mapping out the schedule; and ensuring accountability right from the get-go. The better the plan, the better the outcome.
A dedicated project manager is essential for businesses of all sizes that:
- need to set-up, define and keep a project organized and on track right from the start to meet project objectives
- need to coordinate cross-functional work while improving the ability to innovate and adapt
- need a blueprint with the goals, objectives, and tasks your team needs to be successful
- need to define project scope clearly, implement a methodology that everyone can use, or provide internal mentoring for teams
- need to build a centralized hub for teamwork and collaboration
Outputs could include:
- PROJECT OBJECTIVES
- PROJECT PLAN
- PROJECT SCOPE
- SCOPE + BUDGET
- SPRINT PLAN
- TIMELINE + SCHEDULE
- COMMUNICATIONS PLAN
The Day Rate Workshop
In just one day we can tackle the toughest brand, product or business challenges →
If you need efficiency, game-changing ideas, and immediate results – coupled with a transparent workflow and pricing – look no further. We employ proven methodologies to help solve problems in just one day.
This format is ideal for companies and brands that:
- need to ask the right questions to solve more complex challenges
- need a new process, workflow implementation or roadmap
- need a fresh start, or something polished and finished
- are looking for improvements, ideas and solutions
- need consultation on a specific project or approach
- need to tighten up development times or find efficiencies
- need a brand sprint to achieve clarity or define a new approach
- need new functionality for a platform or digital product
- need a content plan or fresh storytelling
Outputs could include:
- BRAND IDEAS + CONCEPTS
- PRODUCT DISCOVERY
- STRATEGIC APPROACH
- CONTENT PLANNING
- CONSULTING
- WORKSHOPS
- WORKFLOWS
- MENTORING
We craft bespoke systems and teams that perfectly fit each project and business challenge.
We join forces with companies in the early stages of brand or product development to infuse the process with creativity and design thinking, seamlessly integrating brand marketing architecture and content with business operations to unlock success.
Our approach is marked by efficiency, creativity, future-thinking, and a global outlook.
By gaining an earlier and deeper understanding of your business, we uncover valuable insights that reveal significant opportunities to expand your brand’s impact.
Service by Size
Startup / Growth Phase
Providing growth stage companies with marketing and creative strategy expertise to accelerate growth objectives and build successful teams and processes from the ground up.
Small to Mid-Size
Revitalizing small to mid-size companies
after years of steady pace growth by modernizing their content plans and marketing tactics.
Large Enterprise
Transforming enterprise businesses by identifying gaps, crafting new strategies, reinforcing support across teams, and ensuring efficient deployment and activation across the organization.
Principles
DESIGN
THINKING
Strategic thinking and creative problem-solving are powerful tools for unlocking innovation and driving success.
COLLABORATIVE APPROACH
We work closely with you to tailor a high-performance workflow that achieves desired outcomes.
CLEAR
OBJECTIVES
Clearly defined objectives will accelerate development, cut through clutter, and align teams to a set of unified goals.
Values
WORK
SMART
We work smart to find efficient and innovative ways to solve problems rather than relying on templates or legacy ideas.
STAY
FLEXIBLE
Even the best laid plans can change. Being flexible delivers long-term solutions that go beyond launching a brand.
KEEP
GROWING
People are the greatest asset.
We're a multidisciplinary collective coming together to create great work for our clients.
Hello, I’m Louise.
Louise Upperton
Founding Director of Peripherie
Inspired by design thinking and driven to bring brands to life, Louise founded Peripherie in 2016 as an evolution of her creative strategy and design background.
Louise has two decades of experience in marketing and creative services. She was the Art Director and later the Director of Marketing, Sales and International Distribution for Arts & Crafts — one of Canada’s notable independent record labels.
For six years, she was based in Hong Kong with TBWA, a global advertising agency, as Director of Marketing and Communications, Asia-Pacific.
At Peripherie, Louise takes an agile approach to each project and has a flexible working model for forward-thinking businesses. Her goal is to leave a lasting legacy of a better world through meaningful brand experiences and connections with community.
Case Studies
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The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
Peripherie is a different breed of brand consultancy.
In order to innovate or change, you need purpose. Purpose is the guiding force that gets the wheels turning, ignites the idea behind a brand and what it stands for, brings alignment to a team or an organization, and pulls everyone down a path of clarity.
— Louise Upperton
Peripherie is a different breed of brand consultancy.
In order to innovate or change, you need purpose. Purpose is the guiding force that gets the wheels turning, ignites the idea behind a brand and what it stands for, brings alignment to a team or an organization, and pulls everyone down a path of clarity.
— Louise Upperton
